Anyone trying to run a business, especially an IT business, will know how tough it is to compete with the big guns when it comes to attracting – and keeping – quality staff.
There’s a perception in the industry that big business offers better job security, pay and career advancement opportunities – and with good reason – it was once true. But several years of highly publicised mass layoffs in once resilient industries like mining, manufacturing and technology, mean old perceptions no longer apply.
One reason for the downsizing is the need for companies with legacy businesses to modernise inefficient structures to remain competitive in a changed tech landscape. This has created a once-in-a-generation opportunity for agile startups to take significant market share, by offering services like cloud computing and mobile Apps for a fraction of the cost and time it takes large organisations to deliver them.
What does this mean for boutique IT businesses like TACT?
Plenty, actually. Since launching TACT in June 2014 our business has grown rapidly. A key reason for our success is our ability to attract highly capable people and sought-after industry specialists to work with us. Being agile means we can be both strategic and responsive to the needs of our clients, even when the goalposts change during a project — which is not uncommon.
Although we are small, we work with Australia’s largest organisations, like Toll Group and Evolution Mining, and help them with transformations that will have a significant upward impact on their future profits and viability.
We've learned plenty along the way. Here are five hacks to help your IT startup or consultancy thrive in an ultra-competitive marketplace by being able to attract quality people to your organisation.
About the author
Teri Cooper is a writer, marketer and digital communications specialist who writes about technology, business strategy and leadership. She founded digital consultancy Scoot Communications in 2014. When she's not hunched over a keyboard, she can often be found roaming around Melbourne indulging in her two current passions, Instagram and coffee.
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